What is E-Business?

Was the business activity in the Internet that not only the purchase, the sale and the service, but also the customer's service and the work were the same as the colleague of the business (bail individual and the agency). Studied E-Business or studied Business Online was a topic that really was looked for during the person berselancar in the Internet. There are those that say that by having the e-mail account as capital and blog you could have produced money in the Internet. But not many that told all about his bad side carried out the online business, hindrances that were received and anything that was necessary in guard against.

The development of E-Business in Information Technology At This Time

Increasingly convergent him the development of Information Technology and the telecommunications today, result in increasingly the variety also various services (features) available telecommunications facilities, as well as increasingly sophisticated him information technology products that could integrate all the information medias. In the middle of the globalisation of increasingly most united communication (global communication network) with increasingly popular him the Internet as though making the world increasingly shrank (shrinking the world) and increasingly tarnished the country's limits along with the sovereignty and tatananan his community. Ironically, the dynamics of the Indonesian community that still just grew and developed as the industrial society and the Information community, seem like still appeared premature to accompany the development of this technology.

The pattern of the dynamics of the Indonesian community as though still moving was not uniform in the middle of the wish to reform all of his life fields compared with a thinking that were competent to formulate a policy or the regulation that was exact for that. Although the community often used information technology products and the telecommunications service in his life, but the Indonesian nation in broad outline still was groping in looking for a policy of the public in building a competent infrastructure (National Information Infrastructure) in facing the infrastructure of global information (Global Information Infrastructure).

The computer as human aids by being supported by the development of information technology to help access in the network of the network of the public (public network) in carrying out the transfer of the data and information. With the computer capacity and increasingly developing access then the commercial transaction was then carried out in this communications network. The network of the public had the superiority compared with the private network with the existence of cost efficiency and time. In accordance with the characteristics of the network of the public that found it easy to be accessed by anyone made this the weakness for the network.

The measurement of the Success of E-Business

E-Business Is about 95% business and 5% technology. Implicitly this short sentence explained essence from the concept expansion of the new management that was known with e-business. This short sentence in basically stressed that main consideration that must be utilised by the management practitioners in decisive whether making use of arousing offers that it was promised by e-business was located in consideration was as big the potential “bisnis” that was offered, not in as sophisticated developing technology. If the business had a purpose to reach what in the theory was mentioned as wealth maximization (and in the everyday practice wealth often was associated by the profit or the efforts profit), then clearly e-business must at least could do the two matters below this:

• It was as high that the potential for the increase revenue (the income) the good company directly or indirectly that was met at the time of the concept e-business diimplementasikan
• It was as high that the potential for the reduction cost (the cost) that could be carried out both directly or indirectly that was met at the time of the concept e-business was applied.

The two matters were the minimal matter that must in-deliver by e-business to the company so that obviously could increase the level of his profitability (in accordance with the simple formula of the Profit of = Revenue – Cost).

History of E-Business

At this time the development of Information Technology like that the speed so as the process of the business transaction also changed the total. In the world of the transaction went through the world maya has achieved the very high figure at this time. In America the development of the internet already in the stage where the free market in the business field in the internet that was supported by the legislative side happening. Bill Clinton was one of the very supportive politicians that the free internet zone from the state tax. His aim actually was in order to be able to increase the economy of the American people especially home industry.

There were several reasons why the person like that was interested beginning the business in the Internet in part :

• 180 million Americans used the internet at least very much a month,
• In 2005 had approximately 1,08 billion world's populations used the internet sedidak him very much a month. Diprediksikan his growth will reach 2 billion world's populations during 2010,
• The income in general from the internet business in the doll house was reached $66,790 (the figure thn 2005) made the internet of a very interesting market.

Types of E-Business

As in the case of the saying that said “banyak the road headed Roma”, eBusiness was one of the roads that was meant to head to “the creation of wealth” for a company (please was paid attention to that eBusiness not was the aim, or “Roma” that was meant in the related saying). In other words, the scope or the spectrum eBusiness could be very wide of his territory depended from salty-masing the person saw the definition from words “bisnis” that personally. To be able to comprehend the dimension of the scope of the understanding eBusiness, the method that often was used was by using the principle 4W (What, Who, Where, and Why).

The WHAT dimension
Many people bartered the term eBusiness with eCommerce. In principle, the understanding eBusiness far more wider compared with eCommerce; in fact philosophically, eCommerce was a part of eBusiness. If eCommerce only focussed himself on the activity or the mechanism of the transaction that was carried out electronically/digital, eBusiness had the far more wider territory, including inside the activity of the relations between two entiti the company, the interaction between the company and his customer, collaboration between the company and his business partners, the exchange of information between the company and his efforts competitors, et cetera. The existence of the internet enabled the company to establish communication directly or indirectly by millions in fact bermilyar-billion entiti (the customer, the partner, the competitor, the government, etc.. ) available in the world maya; because of the characteristics of this communication was a part of a business system, then could be understood by the width of the understanding from eBusiness.


The WHO Dimension
Anyone that be involved inside eBusiness? Like that was implied in his definition, all the sides or entiti that carried out the interaction in a business system or a series of process of the business (business process) was sides that were interested in the scope eBusiness. Most was not seven (A until G) classification entiti that often was utilised in illustrated eBusiness, respectively: Agent, Business, Consumer, Device, Employee, Family, and Government. For example to be an application of the type of eCommerce B-to-C that was the mechanism of trade relations between a company and his customers (end consumers him); or the type G-to-G that connected two countries for the problem eksport and import; or D-to-D that connected between two sophisticated equipments information technology like between PDA and the mobile phone; or B-to-F that connected one of the seller's companies of requirement things for the household with various families; etc.


The WHERE Dimension
Was not somewhat general that questioned where in fact the business activity could be carried out in eBusiness. His answer was very short and was easy, that is anywhere, how far the interested side had electronics facilities/digital as the access canal (access channel). Was different from the conventional business where the normal transaction was carried out physically around the relevant company, then inside eBusiness, the interaction could be carried out through various access canals. In the house, a Ms could use the telephone or webTV to communicate with the seller's company of the product or the service; in the office, an employee could use computer equipment or fax; in the car, a student could use the mobile phone or PDA him; in the location of the bustle like mall, shops, or the market, the community could make use of the ATM, Warnet, or Telekomunikasi kiosks (the Telephone Kiosk) to do the same thing. In other words, the term anywhere to carry out relations with anyone not only a pompous slogan, but became the reality in the implementation eBusiness.


The WHY Dimension
The last question that often haunted the perpetrators of the traditional business was why the business practitioners all over the world agreed to mengimplementasikan eBusiness as immediately as possible as the business model in the future. The application of the concept eBusiness effectively not only benefitted the company because of the number of high cost components yanga could be saved (cost cutting), but precisely gave the company's opportunity to increase the level of his income (revenue generation) directly or indirectly. With mengimplementasikan eBusiness, the company could see various opportunities and the new business gap that uptil now had never been offered to the community. By that, was proven has many companies that carried out the transformation of the business (the change in the core business) after saw the new size of the business opportunity inside applied the concept eBusiness. That did not lose attracted him was, That by applying the concept jejaring (internetworking), a small-scale and middle company was able easily to co-operate with the giant's company to offer various products and the service to the customer. And not rare also teradapat a company was small-scale (was seen from the number of his employees) that his income could exceed the middle company and big because of their effective strategy in applied eBusiness.

The superiority and lack of E-Business

The superiority did business in the Internet :

• Was not needed the special building to display the product or had an office,
• Did not need time that full to carry out the business but only needed time several hours (When already running). But when growing then of course needed the organisation especially for customer suppor,
• Could cut the chain supplier/the distributor so as the price that was accepted by the consumer could optimimum minimal

The lack did business in the Internet :

• The criminal stage in networking that often happened caused the fall of the level of reliability of the community in doing business in the internet,
• In the matter networking an internet connection was very dominant. If having the mistake or the problem of the internet then web that could not be accessed, and did not close the possibility of the data that was received was vanished.